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01Discovery
Get found
Show up on Google, on the map and in search answers when customers look for you.
Digital marketing for businesses
More customers for your business, from Google to WhatsApp.
SEO, paid traffic, social media, email marketing, websites and automation. You pick the services, I build the plan and run it, month after month.
Paula Abou · ABEMD Award · 15+ years delivering results for Ticket, Porto Seguro and Itaú- SEO
- Google Business Profile
- Social media
- Blog
- Google Ads
- Meta Ads
- ChatGPT Ads
- Email marketing
- Landing pages
- E-commerce
- WhatsApp bot
Your customer is already searching. If they can’t find you, don’t remember you or don’t trust you, they buy from a competitor.
Ecosystem
Not separate services. One acquisition journey.
Each service handles one step. Together they take customers from the first search to the purchase, and beyond.
- 02Interest
Attract
Put your brand and offer in front of people who don’t know you yet.
- 03Conversion
Convert
Turn interest into contact with a clear page and a fast reply.
- 04Relationship
Nurture
Stay in touch with people who showed interest, until they buy and beyond.
The journey
Your customer is searching.
Scroll to see the path they take until they choose you.
- 1 · Google
First, they find you.
SEO, blog and Google Business Profile put your business in search and on the map.
- 2 · Social media
Then, your brand sticks.
Consistent content shows authority while they’re still deciding.
- 3 · Paid traffic
Attention becomes intent.
A well-aimed ad takes people who are ready to a page built to convert.
- 4 · Landing page
Intent becomes a conversation.
A clear page, one button, and the customer is already on your WhatsApp.
- 5 · WhatsApp
The conversation becomes an opportunity.
The bot replies instantly, asks the right questions and hands over a qualified customer.
- 6 · Email
And the relationship continues.
An automated email journey keeps in touch until the next purchase.
These aren’t separate channels. It’s one journey.
- Social media
- Paid traffic
- Landing page
Services
Pick what your business needs right now.
Each service solves one step on the way to a sale. Hire one, combine several and adjust whenever you like.
01
Discovery
Get found
Show up on Google, on the map and in search answers when customers look for you.
Be found when customers are searching.
Technical SEO, content and ongoing optimization to grow your organic presence on Google.
Ongoing, month by month
Request a quote: Website SEO optimizationWhat’s included
- Technical and structural site audit
- Keyword research relevant to the business
- Optimization of titles, meta descriptions and headings
- Page structure analysis and optimization
- Content opportunity mapping
- Indexing and SEO structure review
- Recommendations to improve organic performance
- Report with opportunities and actions taken
Show up on the map for people nearby.
A complete, trustworthy Google profile for local search and Maps.
One-off service
Request a quote: Google Business Profile setupWhat’s included
- Full profile setup or review
- Business information added and updated
- Primary and secondary categories
- Optimized business description
- Services and opening hours
- Your photos uploaded and organized
- Contact details configured
- Basic local search optimization
- Guidance on getting and managing reviews
Recurring posts are part of the Google Business Profile content management service.
Keep your local profile alive and relevant.
One post a week so Google sees your business as active in the area.
1 post per week
Request a quote: Google Business Profile: content managementWhat’s included
- 4 posts a month with copy and topics
- Content optimized for local search
- Publishing
- Monitoring of your Google presence
Answer questions before your competitors do.
Two articles a month on what your customers search for, with a direct path to your services.
2 articles per month
Request a quote: Blog contentWhat’s included
- Topic and keyword research
- Article writing
- Structure optimized for reading
- Strategic headings and subheadings
- Call to action to your services
- Publishing on the blog
02
Interest
Attract
Put your brand and offer in front of people who don’t know you yet.
Be there when customers are ready to buy.
Google campaigns that turn high-intent searches into opportunities.
1 campaign managed
Request a quote: Google AdsWhat’s included
- Planning and keyword research
- Campaign and ad group setup
- Ad creation and targeting
- Conversion tracking setup
- Regular optimizations
- Monthly report
Media spend is not included and is paid directly to Google.
Put your offer in front of people who don’t know you yet.
Instagram, Facebook and WhatsApp campaigns with designs, testing and ongoing optimization.
1 campaign, designs included
Request a quote: Instagram, Facebook and WhatsApp campaignsWhat’s included
- Planning around the business goal
- Meta Ads setup, audiences and targeting
- Ad creation and designs
- Audience and creative testing
- Monitoring and ongoing optimization
- Monthly results report
Ad spend is set separately and paid by you to the platform.
Stay top of mind with people not ready to buy yet.
Eight posts a month, planned and designed to show authority and what sets you apart.
8 posts per month on Instagram, 2 per week
Request a quote: Social media: content managementWhat’s included
- Monthly planning and editorial calendar
- 8 posts a month with designs
- Content and captions
- Content aligned with brand positioning
- Institutional, educational and sales posts
Production follows business goals: authority, services, differentiators and demand.
Show up where more and more people research before buying.
ChatGPT campaigns with strategy, ad creation and monitoring.
1 campaign managed
Request a quote: ChatGPT AdsWhat’s included
- Campaign structure
- Audience and strategy
- Ad creation
- Monitoring and regular optimizations
- Results analysis
Ad spend is set separately and paid by you to the platform.
03
Conversion
Convert
Turn interest into contact with a clear page and a fast reply.
Turn visits into contacts.
Responsive websites, landing pages, blogs and stores, designed around one clear goal.
Custom project
Request a quote: Websites, landing pages, blogs and e-commerceWhat’s included
- Corporate website
- Campaign landing pages
- Blog integrated with the site
- Online store with catalog and cart
- Responsive layout for phone, tablet and desktop
Quoted by pages, features and integrations. SEO is contracted separately.
Reply instantly and get conversations ready to close.
A WhatsApp bot that answers, qualifies and hands the customer over to you.
Custom project
Request a quote: WhatsApp bot for service and salesWhat’s included
- Customer journey mapping
- Conversation flow and automated replies
- Lead qualification and routing
- Product and service presentation
- WhatsApp Business/API integration
- Flow testing and optimization
CRM, API or other system integrations are quoted by complexity.
04
Relationship
Nurture
Stay in touch with people who showed interest, until they buy and beyond.
Keep talking to people who already showed interest.
Automated email journeys that welcome, nurture and convert leads.
First journey and monthly management
Request a quote: Email marketing automation and managementWhat’s included
- Platform setup and contact import
- Initial segments and journey planning
- Welcome sequence with up to 4 emails, copy and layouts
- Triggers, delays, links and UTMs tested
- Monthly review of opens, clicks and unsubscribes
- Up to 2 new emails or campaigns per month
- Simple monthly report
The sending platform is paid by the client and chosen to fit the size of the list.
Need more than one?
Build a package with the services that make sense and get a single proposal with clear scope and pricing.
How it works
Simple, from first contact to the report.
Conversation
I learn about the business, the current channels and the quickest opportunities.
Tailored proposal
You build the package with only what you need, with clear scope and pricing.
Monthly plan
Every month starts with topics, campaigns and priorities agreed with you.
Execution and report
I execute, track the metrics and show what worked and what we’ll adjust.
Who’s behind the strategy
Strategy from someone who has done it at scale.
I’m Paula Abou, an award-winning specialist in digital marketing, paid media and growth. For 15+ years I’ve driven revenue for brands like Ticket, Porto Seguro, Itaú, UOL and Editora Abril. Now I bring that experience to your business, working with you directly.
- 15+years of experience
- +99%qualified leads at Ticket
- +73%in sales at Porto Seguro
- ABEMDaward for AI in campaigns
Experience built at brands like
- Ticket
- Porto Seguro
- Itaú
- UOL
- Editora Abril
FAQ
Frequently asked questions.
Do I need to hire every service?
No. Services are independent. Start with what has the most impact now and expand whenever you like.
Is ad spend included?
No. Media spend is set with you based on goals and budget, and paid directly to the platform (Google, Meta or OpenAI).
What about the email marketing tool?
You subscribe to the sending platform. I recommend the best option for the size of your list.
Who installs pixels and tags on the site?
Whoever manages the site technically. If you’d like me to do it, it’s quoted separately by complexity.
How soon will I see results?
It depends on budget, market, competition and account history. Paid traffic usually responds within weeks; SEO within months. You follow everything in the monthly reports.
How do I follow the work?
Through monthly reports with the key results, the actions taken and the next opportunities.
Shall we find where your marketing can grow?
Tell me a bit about your business and I’ll show you the main opportunities to attract, convert and keep more customers.